Can L.E.A.N (Light, Encrypted, Ad choice supported, Non-invasive ads) save digital advertising??

Can L.E.A.N (Light, Encrypted, Ad choice supported, Non-invasive ads) save digital advertising??

About time some advertiser realise that they are screwing up online advertisement, but is it too little too late? I sure hope not. Advertising is key to an open and democratic web. We need it and we need to make sure content creators are getting paid. It is the main reason I refuse to use ad blockers even though they speed up web pages and stop third party scripts from executed (I block flash by default). It needs to be fixed ASAP. 

http://www.iab.com/news/lean/

Getting LEAN with Digital Ad UX | IAB
We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content. This was the beginning of an age of enlightenment, the intersection of content and technology. … Continued
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